Lead Content Designer & Strategist
Finding the story in the specs
I’ve made complex financial products, HR portals, delivery apps, and hotel management software make sense. I like to take a “measure twice, cut once” approach to content that keeps costs low, gets alignment early, and threads powerfully simple messaging throughout the experience.
My experience crisscrosses Southeast Asia, Europe, and North America.
Portfolio
Proof I’m not a nightmare to work with
Diana worked across some of our most important product experiences at Neo, helping turn incredibly complex financial and credit products into experiences that felt simple, transparent, inspiring, and attainable.
Designing content in financial services is hard. There are regulatory requirements, complex product mechanics, and moments where a few words can completely change someone's understanding or confidence. Diana consistently found the clarity inside that complexity while never losing sight of the person on the other side of the screen.
Her work helped millions of Canadians better understand products that could meaningfully impact their financial lives. She's a thoughtful, highly collaborative content designer who made both the work and the teams around her better.
-Jake Janosik, VP of Design, Neo Financial
Diana is not only an exceptional writer and content strategist, she also makes collaboration easy and I value her insight. Diana has the ability to see both the long term strategic initiative and business value as well as the minute details in a particular content design workflow. I looked forward to collaborating with her on projects because I knew it would lead to an exceptional outcome where UX content is concerned. In addition to her sound judgment and strategic writing acumen, Diana has a gregarious sense of humor. She’s a blast to work with and I wouldn’t hesitate to work with her again on any project.
-Shann Maddox, Content Design, UKG
I've had the great pleasure to work alongside Diana Bailey during our time at Trivago handling the Base7booking B2B suite of hotel management solutions. Her inventive and thoughtful copywriting made the software and our communication attractive and relevant to the industry. With an adaptive eloquence, Diana managed to grasp the perfect wording for every situation. Thanks to her thorough organisation and sense of priorities we succeeded in releasing our features and marketing material according to plan. I can only recommend Diana to any company willing to work with her and integrate a talent with the right sense of humour and hard-working mindset.
-Victor Lequet, Founder, Base7booking